Search Engine Optimization
What did you do if you need a long term results for your website on Google? Only solution is SEO(Search Engine Optimization).!!! As compared to google ads it is costly but it should give you a permanent result for a long time. The process should take a minimum of 60 to 90 days to get you any result but result is permanent till when your competitors get topper ranks. It is a process of increasing your google visiblity by specific keywords, link building(Off page SEO) etc.